Using Social Media to Get Connected

Social media presents itself as a double edged sword. Something I find important to note, is that although social media can serve as an incredible tool for connecting stakeholders with information on topics that connect with them, it can also become a source for misinformation and negativity. Entering the social media world, one must realize how truly connected they are, the impact their words can have, and how important it is to speak intentionally into the world wide web. Technology is a sensitive topic of study, as it is so rapidly evolving we must be cognisant of our efforts to understand and utilize it to it’s fullest, and most rich potential.

Useful Social Media Tools

• Twitter: This format allows for stakeholders to access quick resources and updates from within the field. Organizations such as Zero To Three utilize platforms like twitter to increase involvement in advocacy efforts for major movements including the Rally For Babies.
• Facebook: This format allows for direct connectivity for advocacy groups. Facebook groups can be made public or private, allowing for controlled contributions towards informing and organizing stakeholders. Facebook allows for easy personalization for groups to invite new members, and share resources throughout.
• Change.org: This format allows for advocate to create and distribute mass access to petitions for change.
• Blogging- This format is a strong resource for helping advocate voice their opinions, and receive real time responses. Advocates can utilize this platform to inform the public of issues, share personal connections, and direct links to resources. This entire process is time logged, so advocates and stakeholders are able to track the movement and progress of their work.

Something I am curious of, is what we as a field can do to not simply utilize social media to spread our word, but how can we teach others to utilize it in the most effective ways? As children and families are becoming increasingly more active within these areas of technology, what resources are available to community members that support them in learning the vast depth of the the technological world, their connectivity, and how they can begin/continue to utilize social media as a direct facet of change for themselves and their families?

E-Advocate. (2011). Social media advocacy: Five influential steps. Retrieved from http://eadvocate.wordpress.com/social-media-advocacy-six-influential-steps/