Advocacy Messages

"Discovering Nature"

Families do not have to travel far to connect with their loved ones in nature. The benefits of being outdoors do not require major efforts and far distances. Families now have access to a search database that will provide them with information about the different types and locations of natural spaces in their very neighborhoods.

"When kids spend time outdoors, they get the chance to explore, use their imaginations, discover wildlife, and engage in unstructured and adventurous play. Additionally, studies show they have lower stress levels, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious in the future," (US Forest Service, 2016).

This message reiterates a lifestyle that generations before us were naturally privy to. With the changing economy, and growing communities, many parents and young people are often at a loss of their options for outdoor recreation. Through this PSA, families are able to see that there is a quick, easy, and free way to find new natural spaces to enjoy. The PSA also provides short, quick bursts of data supporting the value that natural exploration has on both children and entire family units. 

"Understanding is everything"

The simplicity of the visual depiction of this message is something that I found to be incredibly touching. The diagnosis of ADHD in young children is on the rise in the U.S. Approximately 6.4 million children ages 4-11 in the U.S. have been diagnosed with ADHD in 2011, and appears to be rising by 3% yearly (CDC, 2016). As many parents with children with ADHD may find that their patience runs thin, or that their child simply isn't trying, this message works to empower parents of children with attention challenges. It works to build an understanding that their child's struggles are not intentional, and that there are resources available for both parents and children. Rather than build frustrations, there are people and tools that will help to grow understandings of the causes of attention challenges, and solutions that can and will work. 

Center for Disease Control. (2016). Attention deficit hyperactive disorder (ADHD). Retrieved from http://www.cdc.gov/ncbddd/adhd/data.html#us

US Forest Service. (2016). Discovering nature. Retrieved from http://www.adcouncil.org/Our-Campaigns/Family-Community/Discovering-Nature#sthash.FThQ4iVx.dpuf